For the past two years, Chloë Grace Moretz has been the face of Coach, thanks to her all-American, natural-faced beauty. While she’s been known to model some of the coolest Coach fashion pieces, Chloë’s finally migrating towards the brand’s beauty sector. It was announced today that Chloë will now also be the face of Coach’s new fall scent, Coach the Fragrance. The scent captures the “spontaneous energy and cool of New York City,” according to a company statement. Chloë’s modern yet sophisticated beauty makes this campaign sound like a match made in heaven.
“To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach,” Chloe said. She references Stuart Vevers, Coach’s creative director, who says: “I wanted to create a fragrance that represents Coach’s free-spirited attitude…a scent that is individual, authentic, and cool.”
Images of the fragrance’s bottle design have yet to be released, but we can share that it will include Coach’s signature leather hangtag, their turn lock handbag closure, and the horse and carriage symbol emblazoned on the glass. Coach the Fragrance will come in an Eau de Parfum and Eau de Toilette, as well as an Eau de Parfum body cream and shower gel. The collection will be available this September.
This month, Team InStyle jetted off to LA to shoot our June coverstar, the gorgeous and very cool Chloe Moretz. Shot on Venice Beach, props included a bin and errr a shopping trolley. Talk about glam! Known for her on-point style, Chloe unsurprisingly loved our edit of luxe designer labels, so much so, that she even bought the Celine look post-shoot.
But it wasn’t just fashion that she was happy to chat about. Over pizza (and vanilla frosted cake) she spilled on politics, dating and why she thinks girl squads are more exclusionary than empowering. Here’s a sneak peek of what she had to say but for more check out the June issue, that hits shelves on the 28th of April…
On speaking her mind on social media…
A few months ago, Chloe called out Kim Kardashian over her nude selfie. ‘I truly hope you realize how important setting goals are for young women, teaching them we have so much more to offer than just our bodies,’ she tweeted directly to her. Kardashian, replied: ‘Let’s all welcome @ChloeGMoretz to twitter, since no one knows who she is.’‘ Chloe says of the Twitter spat: ‘I’ve never been afraid to have my own voice and to speak my own mind. I wasn’t catty about it,’ she says. ‘A lot of people came back and said, “You’re wrong.” I was like, “You might disagree with me and that’s great. Let’s have a debate.” At least I believe in something.’
On why she turned down an invitation to join Taylor Swift’s girl squad…
‘No one really puts herself in the shoes of the girl that’s not in the squad – and that was always me. I didn’t go to school. I had all brothers. I was a dork.’
On why she finds dating ‘horrible and weird’….
‘You already know what I look like in a bathing suit. You know what I look like in a sex scene. You know what I look like when I say “I love you” to someone. You’ve already seen it all.’ Coupling with someone like Beckham, who’s savvy about the exposure that comes with fame, must be even worse. ‘It creates a mass frenzy and they follow you in separate cars so you can’t just run around and share little silly and cute moments.’
On what she thinks of Donald Trump…
‘At first, I was like, “Look at this silly, loud-mouthed dude running for President. That will never be a reality.” Then it became this really strong, nasty, dark undercurrent supporting him and funding him to influence the masses. It’s shocking.’ Right now, it’s all about campaigning for Hillary Clinton. Moretz has volunteered for the Democratic Presidential hopeful and attended fundraisers. ‘I was so star-struck when I met her that I couldn’t breathe. I cried to her face!’